NBC’s $69 million bet on Megyn Kelly appears to be backfiring
Published: Apr 25, 2018
Megyn Kelly was supposed to bring star power to NBC News and a bigger, broader audience of morning viewers to its “Today” show franchise.
Megyn Kelly was supposed to bring star power to NBC News and a bigger, broader audience of morning viewers to its “Today” show franchise.
Instead, the three-year, $69 million bet to woo Ms. Kelly from her conservative prime-time perch at Fox News is backfiring.
Instead, the three-year, $69 million bet to woo Kelly from her conservative prime-time perch at Fox News FOX, +1.72% is backfiring.
See: Fox News is less trusted than MSNBC and CNN, according to chart shown on Fox
Since taking over the 9 a.m. hour of the lucrative morning show in September and rebranding it “Megyn Kelly Today,” Kelly has struggled to make the shift to daytime broadcast television, with its delicate balance of soft features and hard news. Her ratings declines and higher production costs have been a drag on a critical franchise for NBC CMCSA, +2.73% .
“I need to introduce myself to people who don’t know me or know some bastardized version of me that they’ve gotten from a website or a TV show,” Kelly said in an interview. “There are definitely some who only know me through some caricature they learned about
Outcry over remarks Ms.
Kelly made on air about blackface Halloween costumes proved the last
straw in a tumultuous stint on the ‘Today’ show since the network hired
the anchor away from Fox News at a lofty salary. NBC canceled her show
Friday.
Megyn Kelly’s attempt to go from a hard-nosed prime-time interviewer of world leaders on Fox News to a chipper morning host at NBC’s “Today” came to an abrupt end Friday when the network canceled her show.
But the network’s $69 million bet on Ms. Kelly—meant to add rocket fuel to its morning-show ratings—was troubled from the start.
on ‘The Daily Show.’ ”
After Months of Struggle, NBC’s $69 Million Bet on Megyn Kelly Flames Out
Outcry over remarks Ms.
Kelly made on air about blackface Halloween costumes proved the last
straw in a tumultuous stint on the ‘Today’ show since the network hired
the anchor away from Fox News at a lofty salary. NBC canceled her show
Friday.
NBC canceled Megyn Kelly’s morning show on Friday, three
days after remarks she made about blackface Halloween costumes caused an
outcry.
Megyn Kelly’s attempt to go from a hard-nosed prime-time interviewer of world leaders on Fox News to a chipper morning host at NBC’s “Today” came to an abrupt end Friday when the network canceled her show.
But the network’s $69 million bet on Ms. Kelly—meant to add rocket fuel to its morning-show ratings—was troubled from the start.
on ‘The Daily Show.’ ”
Megyn Kelly Expected to Lose Show Soon Over ‘Blackface’ Remark
NBC News chief said to ‘condemn’ comment by $69 million star
NBC News is expected to pull the plug on Megyn Kelly’s morning show,
and the TV anchor’s future with the network is in doubt, people
familiar with the matter said.
Ms. Kelly has been under fire for remarks she made on the Tuesday edition of “Megyn Kelly Today” in which she questioned why using “blackface” for a Halloween costume was necessarily racist or insensitive.
Kelly Ripa and Megyn Kelly
It's The Kelly Kelly Show
Outcry over remarks Ms.
Kelly made on air about blackface Halloween costumes proved the last
straw in a tumultuous stint on the ‘Today’ show since the network hired
the anchor away from Fox News at a lofty salary. NBC canceled her show
Friday.
Megyn Kelly’s attempt to go from a hard-nosed prime-time interviewer of world leaders on Fox News to a chipper morning host at NBC’s “Today” came to an abrupt end Friday when the network canceled her show.
But the network’s $69 million bet on Ms. Kelly—meant to add rocket fuel to its morning-show ratings—was troubled from the start.
Ms. Kelly has been under fire for remarks she made on the Tuesday edition of “Megyn Kelly Today” in which she questioned why using “blackface” for a Halloween costume was necessarily racist or insensitive.
It's The Kelly Kelly Show
After Months of Struggle, NBC’s $69 Million Bet on Megyn Kelly Flames Out
Outcry over remarks Ms.
Kelly made on air about blackface Halloween costumes proved the last
straw in a tumultuous stint on the ‘Today’ show since the network hired
the anchor away from Fox News at a lofty salary. NBC canceled her show
Friday.
NBC canceled Megyn Kelly’s morning show on Friday, three
days after remarks she made about blackface Halloween costumes caused an
outcry.
Megyn Kelly’s attempt to go from a hard-nosed prime-time interviewer of world leaders on Fox News to a chipper morning host at NBC’s “Today” came to an abrupt end Friday when the network canceled her show.
But the network’s $69 million bet on Ms. Kelly—meant to add rocket fuel to its morning-show ratings—was troubled from the start.
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