Thursday, March 16, 2017

( Facebook as Suckface 2017 News Report ) Patcnews March 16, 2017 The Patriot Conservative News Tea Party Network Reports Facebook as Suckface 2017 © All Copyrights reserved By Patcnews

 

Facebook Watch Suffers the Scroll

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When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.
Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like Business Insider, Hearst, The Atlantic and Time Inc., all striving for commercial viability in digital video.
But people have not tuned in to the Watch hub as expected, with the "vast majority" of video views still coming from the News Feed, publishers say.
"They are really struggling with how to figure out how to get users to consume the videos in Watch," says a publishing executive, speaking on condition of anonymity. "All of our views come from News Feed and not the Watch tab."
Facebook is now moving quickly to improve its offer. It is considering hiking the share of ad revenue that Watch creators get from 55 percent, a person familiar with the negotiations said.
Facebook will also test letting partners sell their own ad inventory, according to people familiar with the strategy. A Facebook representative confirmed that the company will run a limited test next year.
Letting partners sell their own shows to advertisers might help attract high-powered networks and studios to Watch, because some of the more prestigious media outlets prefer to control their content and ads on digital platforms.
Partners have asked for a while for the ability to sell their own media on Facebook. The social network has allowed them to sell brand integrations directly in videos, but otherwise has handled ad sales itself and split the revenue.
The rep declined to comment on the revenue split beyond saying it "would be competitive to other platforms."
Facebook has already announced a number of new initiatives to drive more viewers to Watch shows as well as a test of ads before programs start.
This is the dilemma: Facebook lured publishers to make and post shows to the Watch section. But issues like difficulty getting exposure in the hub have made the News Feed the easiest way to find viewers.
And that matters because the News Feed doesn't encourage the viewing habits that Facebook wants. One of the driving motivations for the video hub was to get people to turn on the volume, sit through entire shows, stick around even during ad breaks and perhaps watch something else after that. Ads on video in the hub seem to command a higher price too, twice as much as the same ads in News Feed, according to one digital video ad buyer.
In the News Feed, viewers are doing drive-bys, usually without sound, and can quickly scroll away if a commercial starts. They're also less likely to get addicted to a series. Don't even think about binge-watching.
Facebook last week acknowledged the challenges with updates in the way it promotes shows—in the feed and the hub. "We will show more videos in News Feed that people seek out or return to watch from the same publisher or creator week after week," Facebook's product team said in a post. Watch's "Discover" tab will also prioritize "shows that people come back to," the post said.
In other words: Anyone who can hook viewers will reap the rewards.
"The plans they approached partners with when they pitched the video tab and the deals for Watch programming, none of that applies today," says an executive at another publishing partner, one that has gone through two rounds of negotiations with Facebook to develop Watch programs. "It's all thrown out."

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Wichita Islamic Society responds to threatening Facebook post

WICHITA, Kan. (KWCH) A Facebook post has cause concern in Wichita's Muslim community after a man suggests using the Wichita Islamic Society building as a shooting range.
For Hussam Madi, the idea that anyone would want to attack his place of worship is frightening.
So when someone made a post on Facebook alluding to using Islamic Society building as a shooting range, its something he and society members took very seriously.
"To display it where some people have their families, and human beings, and children and people that are coming to worship only - to insinuate that that's your shooting range, absolutely horrendous and not acceptable towards anybody. I prayed for the guy because he's ignorant."
He says regardless of the posters intent, it's something that deserves looking into.
"It could be a joke, I don't know. Unfortunately, it happened in other communities, where people went into a church, a mosque, or a synagogue and they shot people."
For Hussam, its nothing to joke about and he hopes others will think about it before posting threatening things.

"We're all together in this, the city of Wichita - we're all Americans, and there is nobody that needs to be targeted like that."
Hussam says police did contact the person who posted that picture to see if it was a viable threat. Eyewitness News also reached out to that person but have not heard back.

 

Facebook bravely admits that it is a problem, and suggests we spend more time on Facebook

Yesterday (Dec. 15), a strange post went up on Facebook’s corporate blog. It was strange because it suggested that Facebook might, in fact, be bad for you.
What solution can the social network provide? The same answer it gives to every question: namely, more Facebook.
The post was the latest in Facebook’s somewhat new series, “Hard Questions.” This set of blog posts aims to address concerns that social media broadly, and Facebook specifically, might be having a negative impact on society. Topics include “Hate Speech,” “How We Counter Terrorism,” and the latest one, “Is Spending Time on Social Media Bad for Us?”


The structure of these posts is usually the same. Step one: identify some ill in society. Step two: admit that people think technology, and Facebook, might be contributing to that ill. Step three: assert that more Facebook, not less, is the cure for said ill.
In the new post on the potential downside of social media, the authors, who are researchers at Facebook, begin by correctly saying that people are worried about the effect social media has on relationships and mental health. They then point to research that suggests scrolling through Facebook, and blindly hitting the “like” button, makes people feel like crap. “In general, when people spend a lot of time passively consuming information—reading but not interacting with people—they report feeling worse afterward,” they write.
The key phrase is “passively consuming.” The authors’ solution to this problem is not, as you might think, using Facebook less. It is using it more, and more actively. Instead of just liking things, and scrolling through our feeds, they suggest that we should be all-in. Send more messages, post more updates, leave more comments, click more reaction buttons. “A study we conducted with Robert Kraut at Carnegie Mellon University found that people who sent or received more messages, comments and Timeline posts reported improvements in social support, depression and loneliness,” they cheerily note.
They then adds a caveat that “simply broadcasting status updates wasn’t enough; people had to interact one-on-one with others in their network.” But wait. Isn’t Facebook a social network, connecting me to hundreds or thousands of other people? I don’t need Facebook to interact one-on-one, over text, email, or coffee.


Facebook might admit it has some negative effects, but it is unwilling to face up to the fact that the solution might be using it less. This latest post mentions Facebook’s “take a break” feature. This will hide your ex-partner’s profile updates for you after a break-up, to help in “emotional recovery.” Because, sure, that seems healthier than just not using Facebook at all for a little while.
Pretty much every Facebook post about the ill effects of the platform follows this formula. Hate speech on Facebook is a problem. The solution? Use Facebook more to tag hate speech, so we can get rid of it. Kids are on Facebook, and it might not be good for them. The solution? Give them Facebook Messenger Kids, a new app made just for them. Facebook is causing political divisiveness in America. The solution? Use Facebook to build digital “communities.”
Turns out Facebook’s “hard questions” are actually pretty easy. The answer, after all, is always the same.

 

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Facebook just admitted that using Facebook can be bad for you

  • Facebook said on Friday that there are certain use cases of the social network that can be bad for your health.
  • It also found that some use-cases can be positive, specifically social interaction, and said it's going to work to improve those features.


 Facebook just admitted that using Facebook can be bad for you
Facebook admitted on Thursday that using its social network can be bad for you in some instances.
Facebook's director of research David Ginsberg and research scientist Moira Burke published a post in which they addressed questions about the impact Facebook has on our moods, and revealed some compelling information.
"University of Michigan students randomly assigned to read Facebook for 10 minutes were in a worse mood at the end of the day than students assigned to post or talk to friends on Facebook," the blog post said. "A study from UC San Diego and Yale found that people who clicked on about four times as many links as the average person, or who liked twice as many posts, reported worse mental health than average in a survey."





In other words, if you're using Facebook to mindlessly browse through your feed or click posts, you may end up in a foul mood after. Facebook also worked with Carnegie Mellon University for additional insight, and found that "people who sent or received more messages, comments and timeline posts reported improvements in social support, depression and loneliness." Likewise, Facebook said students at Cornell who used Facebook for 5 minutes while viewing their own profiles saw "boosts in self-affirmation," while folks who looked at other profiles did not.
In other words, using Facebook to interact with people -- as opposed to just "browsing" as the University of Michigan study analyzed -- seemed to have a positive effect on people.
Facebook's blog post follows criticisms from former Facebook exec Chamath Palihapitiya, who said recently that social networks such as Facebook are "starting to erode the social fabric of how society works" and that they're "ripping apart" society. Palihapitiya has since walked back those remarks.
Facebook says it's going to take this data and work to encourage more social interaction among users in an effort to cut down on those who spend it to waste time and, ultimately, feel worse after.

WATCH: Ex-Facebook executive Chamath Palihapitiya: Social media is 'ripping apart' society

 

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